Visual directions
Ocean Heritage is the recommended master-brand look in the new ocean palette. Pearl Mist and Deep Current are held for smoke tests. Open this page or the homepage with ?test=1 to switch live themes. A random variant is assigned on first visit and saved in localStorage as arivelum_variant.
Leader
Pearl label, deep-navy wordmark, a thin aqua rule, and a quiet ripple and rice-grain line drawing. Frosted sea-glass bottle, matte navy cap. Type: Fraunces + Inter. Palette: Pearl #F7FBFC, Ocean Navy #0B1F33, Cerulean #0E6575. This is the recommended master look.
The same bottle in a softer, spa-mist presentation — cooler typography, more air, Cormorant + Work Sans. A challenger if Ocean Heritage feels too formal. Palette: Sea Mist #EEF5F7, Deep Teal #16333C, Aqua #1A8A9E.
Minimal, typographic, navy on pearl with almost no ornament. IBM Plex Sans. A clean-lab alternate to test against the leader. Palette: Charcoal Navy #0B1F33, Pearl #FAFCFD, a single cerulean rule if needed.
Product render; final packaging may vary. These are AI-generated label and bottle studies, not finished production artwork.
To force a theme, add ?theme=ocean, ?theme=mist or ?theme=current. Pair with ?test=1 to show the switcher.